The Story of a Prospective Search Engine Optimization Client

I can’t even tell you how many times I’ve had the conversation with this video when talking to a prospective client. People have no idea what search engine optimization truly is and think all we do is put a bunch of keywords on a page and then it automatically ranks. I remember a conversation I had with a client in which they told me, ‘Flip whatever magic switch you have and make my website number one on Google.’ It was probably one of the craziest things I’ve ever heard and the client was 100% serious about it.

For all of my friends in the search industry, I know you all feel my pain, but at least we can laugh about it.

3 Responses to The Story of a Prospective Search Engine Optimization Client
  1. Jason Reply

    OMG! This is so true. I had a meeting with My current client the other night. He was like: “Man, all your doing is putting keywords somewhere, why do I have to pay you for that? Just give me the book of keywords and I will pay you for it”. I fired him on the spot! LOL. I could see he was going to turn into a difficult client so I cut him off at the pass.

    • admin Reply

      I think you made a very smart decision =)

  2. Dan Reply

    Great Vid. Educating clients is usually part of the process, but you’ve got to choose your battles wisely and manage expectations from the beginning. As Kenny Rogers says (my dad’s a fan)….you’ve got to know when to hold em, know when to fold em, know when to walk away….and know when to RUN!

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